Sustainable Strategy Brief Live (SSBL)
Investment-Grade Sustainability Strategy for Boards and executive teams
SSBL is a practitioner-led community livestream connecting leaders with actionable sustainability insights and investment-grade execution strategies.
- Move from compliance language to capital logic (cash, risk, trust, unit economics)
- Build an investment-grade business case (assumptions, proof, KPIs, decision gates)
- Execute in 90 days using sprint discipline and board-ready governance
About SSBL
SSBL, founded by Dr Paul A. Phillips FRSA, is a global community that bridges the gap between practitioners and academic leaders. Focused on creating executable sustainability/ESG solutions to the hard questions.
SSBL is a livestream designed to democratise sustainable strategy practice and education so that community members can pivot from playing the Old Game to the New Game.
Despite the abundance of global sustainability/ESG knowledge, sustainable strategy insights remain hard to find and, more importantly, hard to understand. SBBL fills this problem space.
The SSBL Advantage
Impact
Through its community of business, academia, policymakers, governments and multilateral agencies SBBL turns sustainability ambition into investment-frame execution.
Global Audience
SSBL offers trusted access to a diverse global audience actively engaged in sustainability, enhancing your outreach and impact.
Meaningful Engagement
Partners experience genuine interactions with decision-makers, creating opportunities for collaboration and long-term relationships that drive sustainability initiatives forward.
Start your SSBL journey here
Episode 1
Strategy eats compliance for breakfast.
Why sustainability fails when it’s treated as reporting, and how to re-anchor it in strategic lever for value creation, resilience, and competitive advantage.
Episode 2
Turning sustainable growth ambition into credible business cases.
Translate sustainability ambition into investment-grade business cases with clear value drivers, financial logic, and execution discipline.
Episode 3
How to make your sustainable value proposition through sprints.
Use focused sprints to test where sustainable value is real, what deserves scale, and where capital should not yet be committed.
Episode library
Browse the full archive below. Each episode page includes a summary, key takeaways, and tools.
EPISODE 1
Strategy eats compliance for breakfast
Snippets
Strategy eats compliance for breakfast | Turning ESG from a cost leak to a cost engine | ESG 2.0 the antithesis of degrowth? | What ESG 2.0 means for sustainability
EPISODE 2
Turning sustainability growth ambition into credible business cases
Snippets
What does sustainable growth ambition really mean? | Do sustainability businesses cases fail before they start? | How to turn a good sustainability story into a credible business case. | What ESG data actually matters? | Sustainable ambition is necessary but insufficient for success! | Where do sustainability business cases leak value? | When the board or investment committee asks for business cases, what are they looking for?
EPISODE 3
How to make your sustainable value proposition through sprints
Snippets
What is sustainable value? | How to make your sustainable value proposition through sprints. | So what are the different types of sprints available for organisations? | What do you mean by the term ‘sprint’? | How should organisations deploy stakeholder management in a sustainable strategy? | What do organisations struggle with when using stakeholder management? | How can organisations use sprints to create sustainable value? | Is ESG a marathon or a sprint?
What boards and executive teams gain from SSBL
- Sharper decision framing — clarify what leadership must back, sequence, challenge, or stop.
- A value-driver lens — identify what strengthens performance and where value is leaking.
- A decision-useful metric set — define what to measure, how to baseline it, and what credible progress looks like.
- A stronger proof case — build the evidence, controls, and assurance-ready thinking needed to earn confidence.
- A 90-day execution rhythm — establish clear ownership, review cadence, and decision gates that keep delivery moving.
Ready to turn insight into execution?
Book a short call to map the right sprint.
If you want this implemented—not just understood
Start with the free diagnostic and 90-day plan—or book a short call to map the right sprint.
Diagnostic (fast):
Readiness Scan → value drivers + evidence gaps + 90-day plan
Workshop (mobilise):
Book-to-Board Workshop → align leaders + KPI starter set + priorities
Sprint (deliver):
Book-to-Execution Sprint → business case pack + governance cadence + decision gates